How to Create an Amazing New Customer Experience

  You know what the most important thing about a new sale is? What happens AFTER the sale. Whether you sell flowers, watches, subscription boxes, coaching, healing services, or anything else in between, you need a strong onboarding process and new customer nurture campaign. Why? Well, because it costs five times as much to attract a new customer than to keep an existing one. Here’s another statistic: the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. (Source: http://www.invespcro.com/blog/customer-acquisition-retention/) What that means is that loyal customers are more likely
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Vantage Point – Your Ideal Client’s Point of View

  Some time ago, a former client explained to me what happens when some relationships end. She said it’s like walking with someone along a path. You both can see the same thing because you’re looking at the landscape from the same vantage point. You have a commonality. Then, the two of you come to a river and stop. The paths diverge. You can either cross the river or continue along the river on this side. Your path takes you across the river. The other person, though…. her path is different. She can’t or won’t or doesn’t need to cross
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