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During a recent trip to Shenandoah National Park with my husband Mark, we talked about how scales are relative. For example, the hiking trail guide noted that the particular hike we were doing was “easy.” Well, 331 feet up, traversing a rock-strewn trail, I begged to differ. My calves and glutes hurt, and I was huffing and puffing away. How did I have such a different experience? It’s because the rating scale is relative. The people who wrote the hiking guide were professional hikers. So, for them, the hike was easy.
What does this mean for your company? One employee may answer “strongly agree” to a survey question, and another employee may also answer, “strongly agree.” If you were to dig deeper, would they come up with the same reasons why they strongly agreed?
What about another question where one employee answers “disagree,” and one answers “neutral”? Are they that different, or is it their perspectives that are different?
And if the perspectives are different, is there any value in asking questions? Listen in to hear Dawn’s answer.
Photo credit: Image by Arek Socha