A customer is 4 times more likely to defect to a competitor if the problem is service-related than price- or product-related. With that in mind, customer service should be of paramount importance to for-profit companies and non-profit organizations alike. And the first step in a customer service journey is a new customer’s first experience. Listen in as Dawn Shuler talks about the elements and questions you need to consider to create a smooth, efficient onboarding process that results in happy (and returning) customers.
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