You have to earn engagement

“You can buy a person’s time; you can buy his physical presence in a given place; you can even buy a measured number of skilled muscular motions per hour. But you cannot buy enthusiasm. You cannot buy loyalty. You cannot buy the devotion of hearts, minds, and souls.  You have to earn those things.” ~ Clarence Francis, former Chairman of the Board of General Foods. You want discretionary effort vs. obligatory effort.  What are the 3 needs that trigger discretionary effort? Other podcast episodes referenced:  Collaborative employee engagement model
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