Why They Buy - Why They Stay - Why They Become Raving Fans

Your business depends upon clients and customers,
new ones as well as returning ones.
The #1 skill you need in business is sales,
because if you can’t sell your products or services…
no business.


First, you have to be able to speak the language of your prospect – to connect powerfully, authentically, with him or her.  But the challenge doesn’t stop there.  Once you get that “Yes,” do you stop speaking your prospect’s language?


Again, you have to be able to speak the language, this time, of your new customer.  Why? Well, because it costs five times as much to attract a new customer than to keep an existing one.

Wouldn’t you rather keep your customers?

Here’s another statistic: the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%.  In addition, a customer is four times more likely to defect to a competitor if the problem is service-related than price- or product-related.

But it’s not just about keeping your customers happy so they don’t change sides and go to your competitor.  Keeping them happy – turning them into raving fans – means more revenue, more profit, and more success for you and your business.

But let’s keep going deeper… along with creating repeat buyers, you also want to create raving fans.

According to the New York Times, 65% of all new business comes from referrals. That means on average, two-thirds of consumers make purchases because someone they know recommended a particular product or service.

See how important it is that you truly connect with your prospects and clients, and provide stellar customer service? Because there’s nothing like a raving fan to help you build your business.

The ½-day workshop, Why They Buy, Why They Stay, and Why They Become Raving Fans will open your eyes, give you powerful tools and strategies for sales and customer service, and possibly change the way you look at people and your business.

Why They Buy:  They buy because of their values, what’s important to them, what they need.  Basically, it’s all about them.

Why They Stay: Again, your work doesn’t stop when you make the sale.  To truly be successful, you want to serve your customer, take care of them, make them feel like a rockstar.  So they stay because of you.

Why They Become Raving Fans: Now let’s take it a little farther.  You provide amazing customer service, your clients and customers are happy, and, in fact, they are so thrilled with you and your service or product that they tell the world about you. They become raving fans because of you AND them.

Through this workshop, you will…

  • Learn how to connect faster and more easily with your prospects
  • Unlock the secrets to closing sales faster
  • Learn a scientifically-proven method for determining buying behavior
  • Discover how to onboard a new client or customer
  • Explore the crucial elements of a customer journey nurture campaign
  • Learn how to be a rockstar for your clients and make them feel like superheroes
  • Discover the 7 Guiding Principles of Customer Service
  • Gather the elements of your Raving Fan program that you can start implementing right away

What makes this training worth your time and your money?

This isn’t just another long, boring workshop where the trainers stand at the front of the room and go blah-blah-blah while you longingly gaze out the window. (Yeah, even in February, if the instructors are boring, you’d rather be anywhere than listening to that droning… we know; we’ve been there.)

Of course, there’s great content, but there are plenty of opportunities to work ON your business by starting to map out a Customer Nurture Campaign, mastermind in small groups, ask questions of seasoned business consultants and coaches (that’s us!).  And you’ll walk out of this information-rich workshop with your next 3 action steps.

Here’s what you get:

  • Opportunity to network with other professionals, business owners, and entrepreneurs
  • Content-rich workshop
  • Masterminding in small groups
  • Opportunities to work ON your business
  • 13-page workbook with exercises
  • Light snacks
  • A system for following up and nurturing your customers and clients that is easy to implement and will help your bottom line!

Date and Time

Friday, February 23 , 12:30pm-5:30pm


Trainings take place at the lovely Holly Hills Country Club, located in Ijamsville, Maryland. Holly Hills is conveniently located near downtown Frederick, Maryland, and a short drive from both Baltimore and Washington D.C.

Sign up for this valuable, in-depth 1/2-day training for $197.


Special pricing for partners and groups – contact us for more information!

Our Raving Fans

“Fun marketing lesson today on superior customer service and how to read personalities with Mark and Dawn Shuler. This is what I strive for everyday in my business and personal life too!! Such good lessons learned!”

~ Jill Gartz, Plexus Independent Ambassador

“Thank you so much for this wonderful class. I learned a tremendous amount in a short time. I highly recommend this class to anyone and everyone, and I felt your program was extremely helpful and motivational. Thank you for this class and look forward to next one I can attend.”

Dean Stine, Sales Manager

“It was an EXCELLENT training and worth EVERY penny!”

~ Rebecca Mozingo, Plexus Worldwide Health and Wellness Ambassador

“Dawn and Mark Shuler’s “Why They Buy – Why They Stay – Why They Become Raving Fans” is an innovative look into the mind of the customer.  Framed around B.A.N.K. Code, the presentation incorporates customer service insights gleaned from the Shulers’ years of experience in the industry.  Not only do they teach this stuff, they live it.  I highly recommend “Why They Buy – Why They Stay – Why They Become Raving Fans” regardless of your level of experience.  From the novice to the expert, you will walk away with something valuable.”

~ Attorney and Financial Planner, Higher Ground Financial Services, Frederick, MD

“I always thought of myself as a ‘people person’ with a very strong work ethic. I never realized that it was literally laid out right in front of me (NABK). After attending “Why they Buy – Why They Stay – Why They Become Raving Fans,” I not only learned a ton about myself and how I tick, but also about how others operate as well. Included in these others are my husband, kids, coworkers, and my clients. I learned how to communicate on their level, which is definitely important to them, but I also learned how to ask for more business and even turn a no into a yes. I turned a $200/month sale of life insurance (that ended up being a no) into a three-part sale (a yes!) with each part netting myself and my partner a much larger check. Kudos to Mark and Dawn, where I will always be a red apple for them! If you don’t know what a red apple, is you should attend any of their classes and find out!”

Amber Mowery, Financial Services Representative

“I decided to attend the 1/2-day workshop with Dawn and Mark because I was curious to learn about their teachings and approach regarding how to have more of the right clients and, most importantly, raving fans. I left with far more than I expected to receive, and some excellent tools to help me identify the best clients in a clear way.

It also helped me identify where I needed to offer a program for a raving past client who needed something a little different, which resulted in a high level contract that I may not have even considered previously. Although a small program for my company, it was a new $12,000 contract that I was able to see clearly just from the small amount invested in the 1/2-day with Dawn and Mark. If you feel led to something, trust it! You never know the wonderful things that can happen from an investment of your money and time!”

Cortney Anne Budney ~ Founder Amoryss Awakening Academy

Your trainers

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Dawn Shuler is CEO and CAO (Chief Action Officer) of The Shuler Group.

As a business coach and consultant since 2005, Dawn’s strategy in working with her clients is simple: help them identify their Deeper Why, convey that Deeper Why to others in the company or on the team, step into their powerful leadership abilities, ensure that each person is working in his or her Zone of Genius, and bring everyone together to work toward a common goal.

In addition, Dawn was the Chief Operating Officer of a virtual training university for seven years, running the day-to-day operations; managing the various departments and staff; hiring staff and recruiting volunteers; helping to make policy decisions; revamping outdated systems; and more.

She has also worked with executives and mid-level employees at NASA, the admissions department at a national educational association, and small family-owned and -run businesses.

She has thousands of hours of coaching and training individuals, business owners, executives, department staffs, and small business teams. In addition, Dawn is a Level 3 Licensed Certified Trainer for B.A.N.K., a personality profiling system that has been scientifically-proven to predict buying behavior.


Mark Shuler, President and CPO (Chief People Officer) of The Shuler Group has a master’s degree in clinical psychology, and he has thousands of hours coaching and training in multiple industries.

Mark brings his diverse background as a teacher, trainer, therapist, stage combat choreographer, actor, photo journalist, and more to The Shuler Group.

As a stage combat choreographer, he has had to assess the situation, identify the crucial elements, create a plan, and get everyone working together toward a common goal, whether a complex battle scene or involved altercation. He applies this same template to corporations and organizations where it is necessary for many elements to work together to achieve an integrated and powerful result.

Mark has also worked with law enforcement, where the emphasis was on a strong and effective command presence, problem-solving, and de-escalating situations, while also observing officer safety.

Today, Mark specializes in helping people improve their relationships, communicate effectively, work together as a team toward a common goal, and connect with others in their own language.

As a Level 3 Licensed Certified Trainer for B.A.N.K.™, Mark trains and works with individuals and corporations to help them increase sales, improve communication, and create thriving relationships.

His personal Deeper Why is to help people have an easier time in life.